TORONTO - Toronto Sun readers are loyal — and they are growing in number.
The Newspaper Audience Databank (NADbank) 2013 survey shows that the Sun was the only daily in Toronto whose weekday readership actually grew last year.
The Sun’s print edition saw a 3.7% increase in the number of readers Monday through Friday.
By comparison, the Toronto Star saw a 6.5% drop in readership, while the Globe and Mail lost 3.9% and the National Post 5.5% of their audience.
Daily readership of the Toronto Sun newspaper was pegged at 595,000, up 21,000 readers, and the combined print and digital audience jumped by 7.6% to 776,000, according to a comparison of the NADbank 2013 and 2012 Studies of Toronto Sun Readership Markets.
The Toronto Sun’s efforts to produce a strong online package also paid off, as NADbank confirms its daily website-only viewership is up 33% over the previous year.
Mike Power, publisher of the Toronto Sun, said: “I am very pleased that our readership remains strong.”
NADbank’s study of Canadian reader habits found that more than three in four people read newspaper content each week, almost six in 10 readers will only read print editions, and more than one in three read online newspaper content each week.
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